Wedo
A one stop dashboard platform for couples to plan their dream wedding the eco friendly way.
Tools
Figma
Adobe Illustrator
After Effects
Duration
1.5 months
My role
UX Researcher
Visual Designer
UI Designer
Planning a wedding is hard and stressful, and even harder if it’s a green wedding. Here's why:
Background
A DESIGN OPPORTUNITY
My research told me that there were a lot of project management platforms out there, for couples to plan their wedding. But none of them catered towards a green wedding.
A platform for couples to plan their dream wedding, keep their carbon footprint under check and collaborate with team to have the most perfect(sustainable) wedding ever.
My solution
Meant for couples willing to manage their wedding by themselves as they are unable to hire a wedding planner for reasons such as affordability, time constraint, etc. According to my target audience research, my users fall into these categories:
Who is it for
BUILDING THE BRAND
I explored 3 different directions in the form of style tiles to build the visual language of Wedo. I finalised on the last style tile as my guide to further build the brand.
Style tiles
After defining the problem and the target audience, I started working on giving the application a face: a logo. These were some of the directions I explored for the logo of Wedo. I wanted the final logo to feel fun but also have a bit of an elegance to it.
Brand identity
Final logo and colour
Based on the type, colour and the visual language set, I created a set of elements to be included in the UI. This helped facilitate consistency throughout the app
Element collage
FINAL UI DESIGN
My dashboard tries to address two main goals: To keep the users up to date with their tasks and provide them with their carbon footprint score. Hence, my dashboard would be divided into two main sections that would focus on these two goals respectively.
Dashboard UI
I feel onboarding is one of the most critical parts of any UI. This is a chance to set a good first impression of your brand. For my app there were a lot of opportunities to address user’s needs in these very first steps. Below are the onboarding screens I created for Wedo.